IntroductionMy choice of theme “e-marketing strategy” is based on my interests in marketing, digitalcommunication and technology, in addition to a rapidly new developments in e-marketing.Through 11 years of experience from the IT branch, I have worked with project managementof ERP and CRM solutions, and consulting about strategic thinking within both business andIT strategy. I have no directly experience with e-marketing strategy, only indirectly. So thisterm paper was a nice opportunity to learn more about communication strategy, marketingand e-marketing strategy and tools.
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