This article is based on fifteen years of personal experience, and rather than simply presenting my conclusions, I'm going to include some of the data they are based on. If you're more interested in what works as opposed to what doesn't work, skip to building a website for authors. A logical starting place is a quick review of non-Internet based costs to market a book, and though I'm writing this primarily for small independent presses or self-publishers, it can also be effective with trade published titles. A book I wrote for McGraw-Hill, "Build Your Own PC," entered a crowded field when it was published in December 1998, yet it went on to sell over 100,000 copies in three editions, and was the bestselling book of it's type for six years. Much of the credit for the original sales impetus belongs to my old content driven website, which attracted over 1,000 individuals a day and sent thousands of shoppers a month to Amazon or to their local retail store to request the book.
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