After all the years I’ve worked in the email marketing industry, I am still amazed at the changes we go through on a regular basis. From the start of DMARC to deal with phishing to the intricacies of social media integration, it can truly be said of email that “it’s always something. Some email marketing tactics stay tried-and-true, however. And email newsletter marketing is near the top of that list.
If email newsletter marketing has fallen out of favor at your organization, overshadowed by other marketing initiatives, here are seven reasons to give email marketing newsletters another look.
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