Email Marketing Tips No.1: Make Sure Your Email Has Obvious Links
The purpose of your email is to drive traffic to your landing page, product page or website. It's really that simple to define the main purpose of an email. Without driving clicks to your page or website, users can't convert to sign-ups or customers. The key to accomplishing this is, quite simple, capitalize on every moment where a user may feel compelled to click. Include lots of links (at least one per paragraph of text) and make sure that your links look like links. Using strong calls to action and even authoritative "click here" messaging will also help you.
Takeaway Message: It's a best practice to have many links and to make sure that those links are obvious to the user.
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The purpose of your email is to drive traffic to your landing page, product page or website. It's really that simple to define the main purpose of an email. Without driving clicks to your page or website, users can't convert to sign-ups or customers. The key to accomplishing this is, quite simple, capitalize on every moment where a user may feel compelled to click. Include lots of links (at least one per paragraph of text) and make sure that your links look like links. Using strong calls to action and even authoritative "click here" messaging will also help you.
Takeaway Message: It's a best practice to have many links and to make sure that those links are obvious to the user.
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