The value of the Internet lies in its ability to provide immediate access to information and as the infrastructure to store, retrieve, sort, filter and distribute information. These capabilities greatly enhance the value of the information itself by making it practically useful in business
The Internet is on the one hand the infrastructure providing a delivery mechanism or packaging for many products and services (as a bottle is to wine), and it is also powerful in reducing costs or increasing the value of the product or service.
eBusiness in the marketing-led business
Marketing managers and strategists have for years used the ‘Four P’s’ model to define their business strategy for product specification, delivery and promotion.
The Internet is on the one hand the infrastructure providing a delivery mechanism or packaging for many products and services (as a bottle is to wine), and it is also powerful in reducing costs or increasing the value of the product or service.
eBusiness in the marketing-led business
Marketing managers and strategists have for years used the ‘Four P’s’ model to define their business strategy for product specification, delivery and promotion.
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