Humber’s Bachelor of Commerce – e-Business Marketing degree combines cutting-edge technology practices with traditional business subjects that will prepare you to succeed in a highly competitive business environment. By graduation, students will have developed a broad array of competencies in e-commerce, including the ability to develop e-business marketing/sales plans (product analysis, pricing strategies, distribution channels, promotional programs); employ project management and change management tools; analyze financial issues and how they affect pricing, cost, and profit; integrate effective and efficient supply chain management operations/tactics/strategies; and streamline business processes, using information and communication technology (ICT).
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