Having been in the search marketing business for over 10 years now, I have seen the attitudes of corporate marketers towards this channel evolve over the years. I remember pitching SEO in 2001 and all they could do was look at me incredulously as if to say, “what is this geeky ginger talking about?”
Today, that has come full circle and, for the most part, the job of explaining, “why I need SEO” doesn’t need to be done.
That said, there has been a further evolution in search marketing over the past two years or so, and as of yet it seems very few marketers are really giving it the attention I think it deserves. Mobile search engine marketing may be a part of the bigger picture of search, but without doubt it has its major differences. It also has its unique appeal to marketers wanting to reach a new target market in those who do not use PCs to access the Web.
Today, that has come full circle and, for the most part, the job of explaining, “why I need SEO” doesn’t need to be done.
That said, there has been a further evolution in search marketing over the past two years or so, and as of yet it seems very few marketers are really giving it the attention I think it deserves. Mobile search engine marketing may be a part of the bigger picture of search, but without doubt it has its major differences. It also has its unique appeal to marketers wanting to reach a new target market in those who do not use PCs to access the Web.
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