The case method of analysis involves studying actual business situations, written as an in-depth presentation of a company, its market, and its strategic decisions, in order to improve a manager's or a student's problem-solving ability. Cases typically investigate a contemporary issue in a real-life context. There are multiple issues to consider and many 'correct' or viable alternatives to solve the case issues are presented."(Encyclopedia of Management. (4th ed.) Detroit: Gale, 1999.
The BA(Hons) Business Studies with Marketing degree provides a comprehensive and current business education, equipping you with the essential business knowledge and skills to prepare you for a successful career in a fast-paced, complex and ever-changing business world. In addition to a solid grounding in business, the course provides thematic focus on marketing which is one of the most important and dynamic of all business disciplines. Understanding customer needs and the delivery of customer satisfaction effectively and efficiently makes marketing central to any successful business. This programme enables you to acquire relevant marketing knowledge and skills so that you will be able to make an early and developing contribution in a range of organisational roles. At Bristol Business School (BBS) we offer a curriculum that aims to challenge your ways of thinking, learning and behaving, with a focus throughout your studies on key contemporary business issues, such as ethics and ethical decision-making, sustainability and global citizenship.
This is the site of a private firm of consultants who have provided examples of some of the case studies that they have done for various organizations. Topics include: Business Planning, Growth Planning, Organizational Instruction, Integrating Acquired Companies, Operational Planning, etc.
